The lack of effective lead nurturing is often the reason why website leads never convert into customers. Even if you have a significant number of top-of-funnel (TOFU) leads, you can't abandon them and expect them to convert into customers. You must nurture them through the buyer's journey. Lead nurturing success doesn't have to be complicated. We've compiled a list of BB lead nurturing best practices. 

This article provides enough practical tips to develop more beneficial relationships with your leads through each stage of the buyer's journey. Send data enrichment emails Data enrichment emails survey customers and ask them to provide more information about philippines photo editor themselves. Sort of like a hey, we want to stop sending you irrelevant messages, can you give me some information? play. These emails help keep your contact records up to date, and also give you additional context about the buyer personas on your list. But they also benefit contacts. 

By getting this information, you can send messages and content that fit where they are in the purchasing process , so your emails will be useful. Segment your contacts By segmenting your contacts, you can improve your open rates by approximately. Because? Because you target people based on their behavior, what they have indicated they are interested in, etc. We all get those emails that are too salesy or too ambitious, and we all know they go straight to the trash.