Does the search results page contain a lot of ads and noise? Then fewer people will click on your organic result. SEO is optimizing for the long term. If you are in a market with many major players who have also been optimizing for your most important keywords for years, it can sometimes be more interesting to go for other marketing channels. That way you deal with it realistically. Are the most important keywords too competitive and therefore not feasible? Then there are always other options, for example horizontal SEO , where you try to get to the top with your website as widely as possible. 

The direction of the SEO strategy If you see an opening, for example on long tail keywords, go for it. Keywords in combination with a location (for example “buy shoes in Rotterdam”) usually contain less competition than when you compete nationally (for example “buy shoes”). Longtail photo editor keywords are keywords that can be very interesting in the early stages of an SEO strategy, when you have not yet built up the full authority of the website. Longtail keywords are searches that typically contain or more words as I shared above. 

To determine how valuable the SEO is at the moment for your own website, you can use a tool like Google Search Console . This tool provides insight into, among other things, the number of impressions on the search results page, the number of clicks to the website and the position of certain keywords. Have you just started your website? Then the advice is to start with a thorough keyword research . This allows you to discover which keywords are often searched for and what the level of competition is for these keywords.