Actions but with a focus on web positioning and loyalty and the development of optimized content for search engines where we can capture the search intention of users. You may also be interested in: The 5 most important SEO Trends for 2020 In the first congress it was made up of 7 most recognized SEO & Content Marketing specialists in Spain . Luis Villanueva Webpositer Consultant and SEO Exhibitor Miguel Florido (marketingandweb.com) Digital Marketing and Social Media Consultant Lucas Garcia Founder of Socialmood Manuel Perez Cardona SEO Manager of IEBS Business School (2018) Álvaro Fontal WordPress Consultant and founder of Raiola Networks Nelly Fernandez Sr.

Sales Executive IMS Linkedin Some topics that were discussed during the SEO DAY PERÍU 2018 congress: Optimization of the crawl budget for SEO Some news Iraq WhatsApp Number Data that we were able to rescue and take into account is about the Crawl Budget thanks to Álvaro Fontela and Luis Villanueva. Crawl Budget consists of compressing, optimizing and eliminating obsolete content and files within your web server. This helps us get better traceability from Google bots. Thanks to this, Álvaro Fontela also recommended using servers with nginx and not Apache. This means that nginx servers have higher speed performance and more efficient loading to the website. I verified this with some accounts I keep, and it is truly effective.

Except that these servers are a little more expensive than Apache servers. The importance of Keywords This topic was presented thanks to Manuel Pérez Cardona , who talked about how to do keyword research and optimization. Some points that I was able to highlight are to analyze the key points to start doing good keyword research. This is based on good organization and dedication of each intuition and query that a user makes about the sector, product or service that a company provides. The document is based on the fact that we have to take into account some concise and direct queries from our target audience, it is not worth it that a keyword that is already generic can have a good search volume in search engines, but it does not serve us as a key strategy to attract new clients.