Also the fact that many promotional campaigns are not prepared strategically, ahead of time, but at the last moments and without a well laid out plan. In the press release issued by the company, it is estimated that retailers will register a decrease between 5% and 20% in the number of products sold compared to the same month last year, but they will have higher revenues by approximately 5% in the context.

High inflation. Thus, in order to boost sales, discount campaigns are mainly promoted in traditional and online retail because Romanians are interested in saving. The most Job Function Email List preferred method by retailers is to promote offers through email marketing, a less expensive solution, by which they send consumers the products they are interested in and for which there is the highest chance of sale. 

In addition, closer to Christmas, the promotion of offers via SMS is more intensively used. Overall, for promotional campaigns in December, companies increased budgets by 10%-20% compared to a typical month. White Image has prepared a series of tips for retailers & online stores to help them promote correctly and increase their income.